Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 P&G Revises Marketing Titles - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry, Mergers and Acquisitions

P&G Revises Marketing Titles

Shifts focus from marketing to brands.

Author Image

By: Jamie Matusow

Editor-in-Chief

Procter & Gamble has reportedly removed the word “marketing” from job titles and organizations, putting the emphasis instead, on brands.

Starting this month, marketing directors have become brand directors while the marketing division has been renamed Brand Management’ in a move designed to create “single-point responsibility for the strategies, plans and results for the brands.”

The change is intended to “unify brand-building resources to focus on delivering better brand and business results, clarify roles and responsibilities to make faster decisions,” and boost creativity and better execution.

While removed from titles, marketing will still remain a key function.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters